lundi 7 juillet 2014

5 Ways Having Your Own Advertisers Is Better Than Using Ad Networks

As a publisher, you want to be in complete control of the advertising that appears on your website. You can choose to sell directly to advertisers or work with ad networks to get the ads that you need. The good thing about this scenario is that you don't have to commit to one or the other, with many publishers relying on a combination of direct ads and those that come through an ad server. There are definitely pros and cons to be had with both, which is why a mixture is often the way that many publishers choose to go. Let's take a look at what you can expect from both types of advertising.

The most obvious benefit of selling directly to the advertiser is that you get to keep 100% of the revenues that you pull in, as well as being able to charge a higher ad rate. You also get the opportunity to build a relationship with each advertiser, which may eventually lead to future ads coming your way. Business owners regularly network and will let each other know about great advertising opportunities.

On the negative side of things, you are going to have to spend money on a sales force who you hope will be able to deliver a high volume of quality advertisers. Being able to land those advertisers means that your site will need to have a very large following in order to make it appealing to advertisers. If you are going it alone, generating traffic and finding advertisers is a juggling act that doesn't always go well. Even if you can pull it all off, you will need to be adept at managing the ads that you bring in.

It is those negatives that often drive publishers to look at ad networks when they sell ad space. While that may seem like a great idea at the start, ad servers end up taking a good chunk of the revenue that you generate from advertisers, with the number sometimes going as high as 50%. You will have no way to build a relationship with any of the advertisers you use, and the ad rate that you charge will be a whole lot less that what you would get if you sold advertising directly.

You have to look at the positives that come from going the ad network route, though, and those begin with having the ability to do it all yourself. If the ads are supplied by a network, you will not have to dip into your budget to hire a professional sales team. You will also have immediate access to a wide variety of advertisers, many of whom you may not have thought of or been able to get if you had approached them directly. The one thing that the ad network option has in common with direct advertising is that you will need a solid ad management solution in place to take care of your ad inventory.

Perhaps the best way to approach this issue is to sell all the ad space that you can directly, while leaving the ad networks for those spots that are still sitting unsold.

AdSpeed Ad Server is a reliable and powerful ad serving and ad management solution that serves your ads, track impressions, clicks, and report ad statistics in real-time. Driven by the changing needs, this Adserver continues to develop more innovative features and to offer a wide-range of advertising services.

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Unknown

15:56

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If an online or offline business wants to be successful, it should concentrate on generating traffic and leads to the extent it can. For a lot of businesses, the best way to get traffic is through free local classified postings. This has proven to be extremely successful and profitable particularly for small businesses operating on a small budget.

General or Categorical

But, how do you find such classified listings? The best place to start your search is the internet; they are there in plenty. However, you must search those that are most suited to your business needs. After all, it is no use advertising "Organic Jam" in a "Car Sale Classifieds".

As already stated, there are categorical classifieds. These are listings that cater to a particular niche. However, it is recommended that most businesses should advertise in the general classifieds section that has various categories to choose from. For example, you can choose to use Gumtree, Bondi Classifieds, Craigslist or Looks Classifieds.

Tips to Write and Place a Compelling Ad

Placing an ad on these classified websites is a free service. Most allow business owners to place as many ads as they wish to. However, some do have a limit as to how many free ads one can place.

All said and done, we now come to the main part. How do you write? What should you include and what should you exclude? A well-written ad has the potential not only to drive your business to success but also to increase your earning potential overnight. But, there is a condition. It should be compelling, brief and concise.

So, how you do it?

You will need a few basic tools:

Microsoft Office, Power Point: This Office application gives amateurs a hand with designing and animation effects. You can use them to create a logo. Browse the internet for free-to-use images that you can customize with ease. When you create a logo, make sure that you do not infringe or copy a logo or design that belongs to another company.

Catch Phrase for your Ad: The next thing you need is to create a catch phrase for your ad; something that will stand out from you competitors and something that will describe your product or service in one glance. It is the most important feature of your ad and can make or break your business.

Seek Help: If you're clueless, you can get help and some ideas by browsing other ads on classified sites.

A Detailed Insight into Your Business: The next thing you need to do is fill in the description area for your business. Here, you state what exactly you do, your experience, method of operation, customer service and guarantee. It should be orderly, clear and brief. Try not to exceed 8-15 lines. Also, mention the trading hours during which you will be available to your customers. However, the one detail you should not disclose is your price.

Add Contact Details: Contact details are a vital link between you and your client and a broken link somewhere could cost you a potential client. It is in your own interest to provide:

Your business name
Your name
Your phone number
Email Address

You can also provide your Skype Id so that readers can contact you in a manner that is most convenient to them.

In my opinion classifieds are very important to a business. In this modern age, businesses cannot afford not to advertise on classifieds. Other forms of advertising like letter box drops, websites and traditional classifieds are expensive. Lots of business can't afford it. Online classifieds are a really good medium and offer a great return on investment.

So, write and post compelling ads today!

Click Here to know more about how to advertise online.

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Unknown

15:50

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Your email list can be your biggest marketing asset. But thousands of business owners either don't capture customer email or don't know how to use email effectively to make more sales. It's a shame. Because when you know how to make sales with email, it can be the easiest, most cost-effective and fastest way to build your business. Bar none.

In fact, I've seen businesses go out of business simply because they spent their whole advertising budget chasing new prospects and customers. But when asked about their customer list and how they used it to grow their business they had no answer.

On the other hand, I've seen businesses shrink their ad budget to almost zero while growing their business in leaps and bounds simply by looking after the relationships they already had with people who came in contact with their business every day.

When times got tough, and floor traffic slowed to a stand still, they didn't need to beat the bushes for new customers. They already had the names and email addresses of their best customers on file.

A simple email strategy then brought those customers back into the store and the business thrived.

So how do YOU make more sales with email?

Three steps will get you started on the right track:

Collect the email address (and preferably the first name) of every person who comes in contact with your business. There are a handful of easy software options available to make this happen. Many are easier than you might think.
Segment the names and email addresses in relevant lists. For example, you could have one list of actual buyers. Another for prospects (people who have visited, inquired, or expressed a general interest in your product, service or idea). And a third list for business contacts you want to stay in touch with for future opportunities, networking, or collaboration etc.
Communicate. This is the fun step. This is where you use your words to move people to take action on your ideas, offers, and suggestions.

Once you've got these three steps down you'll move onto the more advanced stuff.

Stuff like:

Getting your emails passed the spam filters
Figuring out how to get your emails opened
Uncovering your subscribers "hot buttons" so you can write emails they'll respond to
Enticing your subscribers to take action, come into the store or go online and buy your products or services
And so on.

But the fastest way to learn to do the advanced stuff is to do the basics.

Start by collecting the name and email address of everyone you come in contact with.

Segment them into appropriate lists ready to send email.

Communicate often to deepen your relationship and move them toward taking action.

Michael lives with his wife in a little house on the side of a hill where he sits at his keyboard everyday churning out email for clients who rely on him to turn words into profits.

Although he's not currently taking on new clients, if you want to maximize the money you make from your email list you should subscribe to his free ezine to get your hands on the latest email secrets working now. Subscribe here: http://www.emailcopywriterforhire.com/subscribe/

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Unknown

15:46

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To understand what the future holds for PHP, it's necessary to understand a little bit of its background.

PHP Came from familiar grounds and was able to get people onboard quickly

PHP initially was more like Perl. It was very basic and looked like a library of functions rather than a complete programming language. PHP did evolve over time and today it enjoys the pinnacle of popularity. How did this happen? Well, people who were used to Perl found it easy to learn PHP, and PHP had a C++ type syntax, hence those with the flair for desktop programming also loved the language that could create dynamic web pages!

Things have changed quite a bit for PHP and it has matured into a language that has become the cornerstone for many high level projects and frameworks and websites. Open Source content management systems like Joomla, WordPress also use this as a base.

What does the future hold for PHP

Well, PHP rose to the top by fighting all the challenges posed by the much hyped languages like java etc. It had the ability to sustain the changes that technology posed. It grew steadily to a position where it could not be moved from! It's safe to assume that PHP development has a bright future. Being open source, backed with a loyal community of developers committed towards making it fit for the future, PHP definitely sees a great future ahead. The notion that PHP is for the "web" is also slowly changing. There are many desktop applications and other software that can be successfully be created with this programming language. Today there is no other scripting language that poses even the slightest of a threat to PHP.

In conclusion, PHP stands tall in the world of web development and will definitely stand the test of time when technology changes or times change. Practical applications of PHP include so many robust systems, that it is difficult to wipe away the fact that PHP is the way to go if you are considering web development of any kind. Online stores, blogs, content management systems, shopping carts and plain information websites - are some of the practical implementations that have PHP as a base. IF that's not enough, the most popular websites on the web today like Wikipedia, Facebook and Twitter, all run on PHP. It can cope up with the demands of modern times and brings to the world interesting solutions to all web requirements. PHP certainly has a bright future!

Lori K Reese works with a well known PHP Development Company that offers a gamut of IT services including services to hire a PHP developer. She has years of experience in PHP web application development and has the expertise to provide innovative web solutions on the go. Keeping up with the latest PHP trends and bringing something new to the web world is what she sees as her passion.

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Unknown

10:43

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HTML stands for Hyper Text Markup Language and it's used behind the scenes to construct the layout of website pages. Forget about the fancy colors, images and slide shows for a minute and think about a research paper that needs an introduction, body and conclusion. The introduction is always at the top of the page, the body is in the middle and the conclusion is at the bottom.

HTML is used to set up blocks of pages into table formats. First there's a <header>, then a <body> and finally a <footer>. Those HTML tags open the section and a backslash closes them. For instance, all of the header information will be placed between <header> and </header> and all of the footer information is placed between <footer> and </footer>. From there you can add variables to each section as you see fit.

<header width="800" height="250"> HEADER IMAGE </header>

Numbers in HTML equate to pixels, so the header section of code above will be 800 pixels wide and 250 pixels high. You can create an image in a simple paint program, save it, and use it in your header section like this:

Then you can start your body section: <body> This is my first website using HTML </body>

Be sure to end your header section before starting your body section. If you haven't heard of CSS, Cascading Style Sheet, you should start to familiarize yourself with that language at the same time because the two go hand in hand. CSS is used to make the background of the page green, the header section red, the color of your links blue, the font size and colors of each section and much more.

For instance, CSS will designate all <header> text to be Times New Roman, while all <body> text is Currier New. Also, every time you create a <table></table> the contents will be centered in each field. CSS coding is done on a separate document so that it controls your entire website design from a single page. For instance, it would be easy for me to change the height of the <header height="250"> by going into the HTML and changing it. However, what if I already copied and pasted the header onto 500 other pages? It wouldn't make sense to go into 500 pages to change a little piece of information.

CSS Page: header {height:250px;}

HTML Page: <header> IMAGE </header>

Now, every single <header> section of my website will be set at a height of 250 pixels. If I change it on the CSS page it will also change across every page of my website. That's why it's important to incorporate the two languages together at the beginning of your project.

Don't overwhelm yourself with every single line of code in HTML and CSS because, before you know it, you'll be moving onto a more advanced coding language such as PHP. You can use websites online to find particular lines of code you need each time you need it. Before you dive into code you should have drawn a basic layout of what you want to create. Then search, "HTML code to change header width" or "CSS code to insert background image". Try not to get frustrated if your code isn't working, trust me it's YOU making the mistake. If you forget a "/" or a ">" to close a tag your code will not work.

Creating Visits is a company in New Hampshire that builds websites using HTML and CSS. We also offer NH SEO services if you want to show up in search engines for certain keywords and phrases.

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Unknown

10:36

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In this article I'll give you a brief introduction to HTML5 game programming, the most modern method to create browser games. With the release of HTML5 a new HTML tag, called the canvas, was introduced. This tag allows us to place a transparent canvas on a webpage and draw on it. If we draw, clean, and re-draw this canvas many times per second we are creating animations, which is eventually how we can create our HTML5 browser game. This summarizes HTML5 game programming pretty neatly. However, there's still more to it which I will cover in the following paragraphs.

The HTML5 Canvas API

Even though it's called HTML5 game programming, we actually program these types of browser games in JavaScript. The reason why it's called HTML5 is the canvas tag which I've mentioned above. As a matter of fact, the canvas is more than just a new HTML tag: It's an API for JavaScript. Thanks to this API we can use JavaScript to manipulate and modify the canvas and what we display inside the canvas on our webpage. For example, we can re-size it and draw shapes, colors and words inside of it. Moreover, we can even put images, videos and sounds inside of it. These canvas features combined with the skills of an experienced programmer can result in some amazing browser games.

What We Need to Create HTML5 Browser Games

So far I've mentioned the HTML5 canvas tag and JavaScript. However, there's more that we need to create such browser games: images, sound and CSS. The types of images you choose will determine the art style of your game. Most likely, you will have to hire a designer or buy the images for your game. Moreover, you will need sprites and sprite-sheets to animate characters, enemies and the environment in your game. Similar things can be said about the sound, which will set the mood of your game. However, images and sound are not specific to HTML5 browser games. In fact, they are necessary for any game.

Turning the Browser Into a Gaming Console

The future dream of HTML5 game progammers like myself is to turn our web browsers into a viable gaming console. Already with the tools that we have today we can achieve this. What we need for the future is the gamer community to start seeing the browser as a gaming console. For this reason, we must use CSS to style the canvas and give it a graphical user interface. The canvas is our game screen - like the screen of a TV or computer. If we want it to look like a gaming console, we can center the canvas in the middle of the browser window, resize it and design it nicely. To do all of this, we can use CSS or a mixture of CSS and JavaScript.

As you can see, nowadays we have all the tools at our disposal to create awesome browser games. The very first step is to create the canvas tag and add it to your webpage where your browser game will be running. For a step-by-step description including the code, you can continue reading my tutorial Creating Your HTML5 Game Canvas.

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Unknown

10:35

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you want to create a HTML5 browser game, the first thing you need to do is add the canvas to your webpage. If you already know HTML then this should be fairly easy for you. However, adding the canvas tag is only the very first step. After all, we will need to work with this canvas so we can program our browser game. In this post you'll learn how to add the canvas tags to your webpage and save the canvas in a JavaScript variable.

Adding the Canvas Tag to Your Webpage

In case you are not too familiar with HTML, I first summarize what it means to write HTML and add the canvas tag: The very first thing we need to do is open a simple text editor (not a word processor) like Notepad. I prefer working with Notepad++ but any text editor will work. Then we need to define the document as html by adding the <!DOCTYPE html></html> tags. Now you should save this document as game.html for example. What you call the file is up to you. However, what matters is the html extension. Without this it won't work. Next we need to define what the body, in other words the content, of our webpage will be. We do this by adding the body tags. Finally, inside these body tags we can write the important canvas tag: <canvas></canvas>.

Identifying the Canvas

So that we can work with the canvas and start animating our game inside of it, we need a simple way to identify it. The best way to do this is by giving it an id. To keep things simple and clear we give it an id of "canvas". So all you need to write now is <canvas id="canvas"></canvas>. Keep in mind that we are merely preparing the canvas for our game. The canvas itself is only a platform that we can use to run our game inside.

Saving the Canvas in JavaScript

Programming HTML5 browser games means writing a lot of JavaScript. As a matter of fact, we couldn't even create a game with HTML only. But how does JavaScript have access to the canvas tag? JavaScript is actually made to go through an HTML document and search for elements so the programmer can then modify them. We will do the exact same thing with our canvas. Luckily, we've given our canvas an id which makes it much easier for us to access it in JavaScript. So what we will do now in JavaScript is tell the code to look for an element with the id of canvas and save it in a JavaScript variable. Again, to keep things simple we will save it in a variable called canvas.

Now we can start working with the canvas because we not only added it to our webpage, we have also saved it in a JavaScript variable. We can finally start programming our browser game. Next, we will style the canvas so it looks like a real gaming screen. Code and step-by-step instructions are in my next tutorial Styling the Canvas for Your Game.

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Unknown

10:34

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